Boca Communications
Jennifer Rivera, Senior Consultant
While Jennifer Rivera is known for her analyst authority, Jennifer provides her clients with strategic counsel, media and analyst relations strategy, messaging and positioning, and supports general public relations initiatives. She has single handedly organized analyst days for ShoreTel and moved the Gartner Quadrant for Narus.
Throughout Jennifer's more than 10 years of public relations and marketing experience she has engaged with a wide range of hi-tech companies that have focused on delivering solutions to major corporations in the Consumer Goods, Healthcare, and Financial Services industries. As a dedicated technology public relations practitioner, Jennifer has refined many a message, and thoroughly enjoys "evangelizing her clients' stories" to industry influencers. She has had the pleasure of working with clients such as StorePerform (Acquired by RedPrairie), Wyse Technology, ShoreTel, Symark Software, Lockdown Networks, WhitePages.com, GoodMail Systems, BroadLogic, Bioness and Narus.
Before joining Boca Communications, Jennifer worked at top Silicon Valley PR agencies, Schwartz Communications and Eastwick Communications. Jennifer also held a key marketing position with international conglomerate Costco Wholesale (San Francisco).
Jennifer holds a Bachelor of Arts in Speech and Communications from San Francisco State University. She is a "foodie," music-lover and avid reader who enjoys running, salsa dancing, traveling, photography, fashion and design.